Official Publicity in Argentina: methodological proposal and critical analysis

Abstract

From the Political Economy of Communication (EPC) it is possible to study the processes of production, distribution and consumption of cultural goods and services. If the focus is placed on the relationship between the State and market agents, elements of the studies of public communication policies are added. In the current context of transformation of processes and economies, studies emerge on how the State administers, executes and regulates the media system. A significant approach is the one that analyzes the Official Publicity, a key aspect.
In this work Official Publicity (PO) is understood as one of the tools with which the State counts on publicizing its policies, official acts and services. From this conceptual entry point, the work combines the theoretical and practical analysis of regulations on the subject and expenditure breakdowns of the Argentine National Executive Power during the years 2015 and 2016, last of the presidency of Cristina Fernández de Kirchner and first of Mauricio Macri respectively.
The objective of the work is to make a contribution to a field with a certain vacancy in the study of public communication policies. It underlines the intention to establish a set of principles and methodology for the breakdown of the expenses of a body or a sphere of the State at a particular time and place.